Workshop 'Marketing in Museums' at the Museum of Contemporary Art – Monday, July 6th

How do museums capture the attention of the youth through social media? Youngsters aged 15 to 19 are invited to step into the realm of creative marketing and communication in the 'Marketing in Museums' workshop. Part of the 'Youth for Youth' summer school, this educational workshop unveils modern strategies for promoting art. Participants will engage in lectures, practical tasks, and teamwork to discover how successful PR campaigns are created, manage social media, and bring art closer to new generations. The workshop is designed to stimulate creative thinking and develop digital skills, through the analysis of real-world museum practices. Participation is free, but spaces are limited – interested individuals should register through the official signup.